Summary
18 × 10.75 ft wall decal featuring all 51 undergraduate majors in the College of Arts & Science, interlocked into a word cloud. Designed for new student space on 726 Broadway.
Client
NYU College of Arts & Science
Role
Graphic Designer
Challenge
With the College of Arts & Science temporarily relocating during renovations, the school sought to affordably transform the large Lewent Lounge at 726 Broadway into an inviting student space. Since this was an interim space, any installations needed to be cost-effective yet impactful — allowing for potential reuse at CAS’s eventual home on 25 West 4th Street.
Goals
Enliven a temporary student space
Highlight the diverse range of majors at CAS, instilling a sense of pride across disciplines
Process
Layout
Using a mix of font styles and weights, I created layout options that would convey different tones. CAS opted for the higher energy word cloud, bursting from the center outward.
Color
We explored a variety of palettes, from monochrome purple/lavender to various accents — ending on the most colorful and vibrant of the options.
Mockup
Finally, I measured other wall elements to ensure the best placement for the word cloud.
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Impact
We have used this wall as the backdrop for our Senior Baccalaureate photoshoot for the last two years. Students love having such a colorful backdrop to stand in front of in their academic attire while they snap a photo to be shown on the great stage of Radio City. It adds so much vibrancy to the room.
MattAdministrator, NYU CAS
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