HashtagNYU
Summary
Curating and sharing the NYU story one tweet, video, and GIF at a time.
At the world’s largest private university, spanning six continents and 14 cities, there are few common experiences all NYU students share. HashtagNYU was a digital brand meeting students where they were to celebrate NYU, shrink the psychological size of the University, and create a sense of belonging. Our content, aimed to delight students and add value to their journey, was created by students, for students.
Client
NYU Student Affairs
Roles
Content Writer
Community Manager
Video Producer
Video Editor
Graphic Designer
Content Manager
I joined the team at the start of my sophomore year, gaining more responsibilities and expanding my skillset as the internship grew and evolved.
Through the years, I ended up doing a little bit of everything — snapping photos; pitching, writing, copyediting, and designing graphics for posts; producing, filming and editing videos; managing a community of global bloggers; covering live events; and curating Pinterest boards, FourSquare lists, and Spotify playlists. Once promoted to supervisor, I went on manage the intern team from recruitment to graduation — hiring, onboarding, leading meetings and special brainstorms, overseeing content production, and conducting check-ins and performance reviews.
Most of all, I had a lot of fun.
