Tina Solo

Tina Solo

Health Survey

Mockup of Health Survey digital signage ad on campus screen.

Summary

Social media, email, and digital signage campaign advertising biannual American College Health Association survey for students.

The hand-drawn vector illustrations, warm pastel palette, and rounded sans serif body font were chosen to convey ease and approachability — while the contrasting calls to action and enlarged visuals bring the viewer’s focus on the incentivizing prizes.

Client

NYU Student Health Center

Roles

Digital Artist
Graphic Designer

Campaign

Impact

The comparison below shows the evolution of our campus signage graphics, from the previous campaign in 2019. The Student Health Center welcomed the updated design, which strikes a calming yet visually engaging tone that aligns more closely with NYU’s brand guidelines.

Thanks for your work on this. It's one million times better than anything I would have put together!
CourtneyAdministrator, NYU SHC

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