Mockup of presentation slide showing Threesis logo and a student's presentation title.

Summary

Threesis is a renowned academic competition in which GSAS students distill their research into an engaging, jargon-free presentation — in three minutes or less.

The new pictorial mark combines the competition’s key pillars — academic prestige and agile challenge — while visually signifying its simplicity and accessibility. Set alongside existing lockup guidelines, it adds visual flair to the wordmark while remaining consistent with NYU Arts & Science branding.

Client

NYU Graduate School of Arts & Science

Role

Logo Designer

Goals

Convey the esteemed and dynamic nature of Threesis

Create a memorable logo while complying with NYU brand guidelines

Process

Assets
After ideating, I landed on the concept of a stopwatch surrounded by a laurel wreath, and sourced visually cohesive stock assets.
Pictorial Mark
I combined the selected assets into a balanced composition, tweaking the stopwatch to fill exactly a third of the way.
Lockup Variations
Finally, I created lockup variations that would meet NYU Arts & Science brand guidelines.
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Decorative line ending in a paper airplane.
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