Tina Solo

Tina Solo

Bring on the Books

Mockup of Bring on the Books business card. One side features the logo, and the other side has contact information.

Summary

Bring on the Books is a nonprofit that reroutes gently-used books by connecting people who have books to children who have limited access to them.

This brand revitalization brings a fresher and brighter look to the non-profit’s visual identity, inviting attention while staying true to character.

Client

Bring on the Books

Roles

Brand Designer
Web Designer

Goals

Update logo and color palette to create a more engaging and memorable brand

Source graphic assets fitting to BoB’s mission, audience, and aesthetic

Design a streamlined landing page that guides users into donating books first and foremost

Brand Identity

The new brand identity takes advantage of the foundation’s existing color palette and book iconography — creating higher contrast by tweaking the green hues and adding new teals. The new book icon and wordmark also improve legibility and allow for flexible logo options.

Web

With the new visual identity complete, I designed high-fidelity mockups for a landing page and search results page. The clean and focused design funnels the user to the call to action and other high-level information.

Bring on the Books
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