Keep Each Other Safe

Design
# Logo, Merchandise, NYU, Presentation, Print, Work

Summary

Keep Each Other Safe was NYU’s unified public health campaign addressing COVID-19.

Under the umbrella of Student Affairs, two complementary initiatives were launched: the Public Health Ambassador and Community Space Assistant programs. To support our campus community’s health, I delivered brand extensions that maintained consistency and improved wayfinding.

Created For

NYU Student Affairs

Role

Graphic Designer

Challenge

In a large, decentralized campus like NYU’s, the community’s safe return to campus in the Fall 2020 semester required highly coordinated efforts. The Public Health Ambassador and Community Space Assistant programs were created to deploy student workers around campus, answering questions, distributing PPE, and modeling behavior.

Merch & Signage

These bandanas, enamel pins, and badges were flexible, recognizable, and cost-effective pieces of uniform — PHAs and CSAs could wear them regardless of factors like weather, gender, body type, and so on. The accompanying signage is similarly lightweight, allowing the students to easily set up at different high-traffic areas.

Print

Students in residence halls received move-in packets guiding them through quarantine procedures and resources.

Digital

Finally, I designed the presentation below for the Office of Student Conduct, to help them introduce new policies and procedures to a broad student audience.

Impact

PHAs and CSAs played an essential role in NYU’s return to campus, standing out as recognizable health leaders. Our campaign’s strategic design decisions ensured their visibility and amplified their effectiveness, contributing to a safer, more unified campus.

My participation as a PHA has helped me bond with my surrounding community as we both strive to keep each other safe in these hard times. I truly appreciate it when people feel comfortable enough to come up to me to ask for some hand sanitizer, masks, etc, or even to ask me a simple question.

I absolutely love being a PHA! It has widened my understanding of how to communicate with people if they want more information on COVID-19 and how to communicate nicely with those who might not comply.

My role as a PHA is one of the highlights of my undergraduate career so far. I not only feel more involved in the greater NYU community, giving me a greater sense of belonging and responsibility, but I also feel as though I am truly making a difference in helping to keep all of us healthy, safe, and here in NYC.