Tina Solo

Tina Solo

Holiday Cards

Liberal Studies email card. Features an animated illustration of the lower Manhattan skyline as seen from the West Village, with snow falling.

Summary

Set of hand-drawn holiday cards featuring vibrant and magical winter scenes on campus. 

Each card highlights a particular angle most meaningful to its specific academic unit while retaining a consistent technique and look and feel. Designed for print, email, social media, and environmental usage.

Client

NYU Arts & Science

Roles

Photographer
Digital Artist
Motion Designer

Challenge

NYU Arts & Science houses three academic units: the College of Arts & Science, the Graduate School of Arts & Science, and NYU Liberal Studies. Holiday cards are an important touchpoint between units and their respective community members — administrators, faculty, and donors, to name a few.  In efforts to centralize the Arts & Science branding, we had to find a consistent direction that would represent and delight each distinct unit and their audience.

Process

Photography
With a list of campus views in mind to uniquely represent each unit, I set out to take reference photos in a consistent style — using low angles and 0.5x zoom to create an awe-inspiring camera distortion.
Digital Painting
After selecting each reference photo, I sketched and painted the cards on Procreate using a cool-toned but vibrant version of NYU's violet palette.
Motion
Using Photoshop and AfterEffects, I created three different animated versions: email cards (looping snow animation), social media (adding a camera pan effect and music), and as a background slideshow for the Arts & Science holiday party.
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Digital & Print

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