Butt is Legs
Summary
Butt is Legs is an inside joke turned merch for Project for Awesome, a yearly charity event led by Hank and John Green.
This 1″ × 1 ¼” enamel pin was sold in the Indiegogo campaign which raised over US$740,000.
Created For
Project for Awesome 2019
Role
Graphic Designer
Process
After seeing Hank’s open call for pin designs on Twitter, I sketched a very rough draft while riding the subway, refining and vectorizing it when I got home. It was selected as one of four finalists before winning the public vote and going into production as a physical donor perk.
Follow-up question...can anyone design a "Butt is Legs" pin that we can sell during the Project for Awesome? I will donate $50 to @PIH for every design I get.
— Hank Green (@hankgreen) December 4, 2019
Which should we make?
— Hank Green (@hankgreen) December 6, 2019
You can only get these pins during the P4A! https://t.co/kAeTMLJD9a pic.twitter.com/gXtxL36fLj
— Hank Green (@hankgreen) December 8, 2019
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